Marketing management
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Autores principales: | , , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Hoboken, N.J.
Pearson Education
[2022]
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| Edición: | Sixteenth edition. |
| Materias: | |
| Acceso en línea: | Click here to access |