Marketing management

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Chernev, Alexander (Author), Keller, Kevin Lane 1956- (Author)
Resource Type:	Book
Language:	English
Published:	Hoboken, N.J. Pearson Education [2022]
Edition:	Sixteenth edition.
Subjects:	Marketing > Management.
Online Access:	Click here to access