Kotler, P., Chernev, A., & Keller, K. L. (2022). Marketing management (Sixteenth edition.). Pearson Education.
Chicago Style (17. basım) AtıfKotler, Philip, Alexander Chernev, ve Kevin Lane Keller. Marketing Management. Sixteenth edition. Hoboken, N.J: Pearson Education, 2022.
MLA (9th ed.) AtıfKotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education, 2022.
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