Cita APA

Kotler, P., Chernev, A., & Keller, K. L. (2022). Marketing management (Sixteenth edition.). Pearson Education.

Citación estilo Chicago

Kotler, Philip, Alexander Chernev, and Kevin Lane Keller. Marketing Management. Sixteenth edition. Hoboken, N.J: Pearson Education, 2022.

Cita MLA

Kotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education, 2022.