Handbook of research on new product development

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into u...

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Xehetasun bibliografikoak

Beste egile batzuk:	Golder, Peter N. (Argitaratzailea), Mitra, Debanjan (Argitaratzailea)
Formatua:	Electronic Resource
Hizkuntza:	English
Argitaratua:	Cheltenham, UK, Northampton, MA Edward Elgar Publishing [©2018]
Gaiak:	New products. Product design.
Sarrera elektronikoa:	Click here to access