Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

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Podrobná bibliografie
Hlavní autoři: Davenport, Thomas H. 1954- (Autor), Harris, Jeanne G. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Boston, Massachusetts Harvard Business Review Press [2017]
Vydání:Updated, with a new introduction.
Témata: