Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Davenport, Thomas H. 1954- (مؤلف), Harris, Jeanne G. (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: Boston, Massachusetts Harvard Business Review Press [2017]
الطبعة:Updated, with a new introduction.
الموضوعات: