Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

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Bibliografiska uppgifter
Huvudupphovsmän: Davenport, Thomas H. 1954- (Författare, medförfattare), Harris, Jeanne G. (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Boston, Massachusetts Harvard Business Review Press [2017]
Upplaga:Updated, with a new introduction.
Ämnen: