Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

ver descrição completa

Detalhes bibliográficos
Main Authors: Davenport, Thomas H. 1954- (Author), Harris, Jeanne G. (Author)
Formato: Livro
Idioma:English
Publicado em: Boston, Massachusetts Harvard Business Review Press [2017]
Edição:Updated, with a new introduction.
Assuntos: