Perceived benefits as a factor influencing small and medium-sized enterprises (SMEs) in the adoption of digital marketing in Tacloban City, Leyte

Perceived benefits as a factor influencing small and medium-sized enterprises (SMEs) in the adoption of digital marketing in Tacloban City, Leyte

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The study aims to determine the extent of influence of perceived benefits in the adoption of digital marketing by SMEs in Tacloban City, Leyte. Specifically, it intends to identify the benefits of digital marketing that are perceived by SMEs, to determine how the identified perceived benefits influe...

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Detalhes bibliográficos
Principais autores: Camasin, Ma. Ashley Estudillo (Autor), Gamez, Shania Belle Hernandez (Autor), Salas, Ruchie Morada (Autor)
Outros Autores: Dacuyan, Flordeliz B. (adviser.)
Formato: Tese
Idioma:English
Publicado em: 2022