Perceived benefits as a factor influencing small and medium-sized enterprises (SMEs) in the adoption of digital marketing in Tacloban City, Leyte

Perceived benefits as a factor influencing small and medium-sized enterprises (SMEs) in the adoption of digital marketing in Tacloban City, Leyte

The study aims to determine the extent of influence of perceived benefits in the adoption of digital marketing by SMEs in Tacloban City, Leyte. Specifically, it intends to identify the benefits of digital marketing that are perceived by SMEs, to determine how the identified perceived benefits influe...

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Detaylı Bibliyografya
Asıl Yazarlar: Camasin, Ma. Ashley Estudillo (Yazar), Gamez, Shania Belle Hernandez (Yazar), Salas, Ruchie Morada (Yazar)
Diğer Yazarlar: Dacuyan, Flordeliz B. (adviser.)
Materyal Türü: Tez
Dil:English
Baskı/Yayın Bilgisi: 2022