Characteristics of social media influencers and their effect on the purchase intent of consumers in Leyte

Characteristics of social media influencers and their effect on the purchase intent of consumers in Leyte

The rise of social media influencers became a global phenomenon especially during the lockdowns brought by the COVID-19 pandemic. Business-wise, social media and its social media influencers (SMIs) fostered the connection between businesses and their customers through various social media platforms....

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Bibliographic Details
Main Authors: Caysido, Danica P. (Author), Cinco, Derville Paz L. (Author), Malquisto, Jhenette R. (Author)
Other Authors: Dacuyan, Flordeliz B. (adviser.)
Format: Thesis
Language:English
Subjects:
Influencers (Marketing) > Philippines > Leyte.