Digital marketing strategy text and cases

Digital marketing strategy text and cases

Bibliografiska uppgifter
Huvudupphovsman: Urban, Glen L.
Materialtyp: Bok
Språk:English
Publicerad: Upper Saddle River, N.J. Pearson Prentice Hall c2004.
Ämnen:
Marketing > Management.
Electronic commerce > Management.
Internet marketing.
Consumer behavior.
Strategic planning.