Digital marketing strategy text and cases

Digital marketing strategy text and cases

Bibliografiske detaljer
Hovedforfatter: Urban, Glen L.
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Pearson Prentice Hall c2004.
Fag:
Marketing > Management.
Electronic commerce > Management.
Internet marketing.
Consumer behavior.
Strategic planning.