Digital marketing strategy text and cases

Digital marketing strategy text and cases

Xehetasun bibliografikoak
Egile nagusia: Urban, Glen L.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. Pearson Prentice Hall c2004.
Gaiak:
Marketing > Management.
Electronic commerce > Management.
Internet marketing.
Consumer behavior.
Strategic planning.