A study on the consumers' attitude towards counterfeit products in Tacloban City an assessment of its market acceptability

The counterfeiting phenomenon has already penetrated the global economy, likewise in the Philippines. And the world has seen and felt the damage it carries to the consumers themselves, the manufacturers of genuine items and the government. Thus, this study attempts to identify the social and persona...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Maglalang, Janice M. (Awdur), Nicer, John Michael B. (Awdur), Reoma, John Dio Rufino Z. (Awdur)
Fformat: Traethawd Ymchwil
Iaith:English
Cyhoeddwyd: 2010.