A study on the consumers' attitude towards counterfeit products in Tacloban City an assessment of its market acceptability
The counterfeiting phenomenon has already penetrated the global economy, likewise in the Philippines. And the world has seen and felt the damage it carries to the consumers themselves, the manufacturers of genuine items and the government. Thus, this study attempts to identify the social and persona...
| Hlavní autoři: | , , |
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| Médium: | Diplomová práce |
| Jazyk: | English |
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2010.
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