E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Bibliografische gegevens
Hoofdauteur: Chaffey, Dave 1963-
Formaat: Boek
Taal:English
Gepubliceerd in: Harlow, England, New York FT Prentice Hall 2009.
Editie:4th ed.
Onderwerpen:
Electronic commerce.
Business enterprises > Computer networks.
Online toegang:Table of contents