E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Detalles Bibliográficos
Autor principal: Chaffey, Dave 1963-
Formato: Libro
Lenguaje:English
Publicado: Harlow, England, New York FT Prentice Hall 2009.
Edición:4th ed.
Materias:
Electronic commerce.
Business enterprises > Computer networks.
Acceso en línea:Table of contents