E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Bibliographische Detailangaben
1. Verfasser: Chaffey, Dave 1963-
Format: Buch
Sprache:English
Veröffentlicht: Harlow, England, New York FT Prentice Hall 2009.
Ausgabe:4th ed.
Schlagworte:
Electronic commerce.
Business enterprises > Computer networks.
Online Zugang:Table of contents