E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Bibliographic Details
Main Author: Chaffey, Dave 1963-
Format: Book
Language:English
Published: Harlow, England, New York FT Prentice Hall 2009.
Edition:4th ed.
Subjects:
Electronic commerce.
Business enterprises > Computer networks.
Online Access:Table of contents