E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Dades bibliogràfiques
Autor principal: Chaffey, Dave 1963-
Format: Llibre
Idioma:English
Publicat: Harlow, England, New York FT Prentice Hall 2009.
Edició:4th ed.
Matèries:
Electronic commerce.
Business enterprises > Computer networks.
Accés en línia:Table of contents