E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Bibliografiske detaljer
Hovedforfatter: Chaffey, Dave 1963-
Format: Bog
Sprog:English
Udgivet: Harlow, England, New York FT Prentice Hall 2009.
Udgivelse:4th ed.
Fag:
Electronic commerce.
Business enterprises > Computer networks.
Online adgang:Table of contents