E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Détails bibliographiques
Auteur principal: Chaffey, Dave 1963-
Format: Livre
Langue:English
Publié: Harlow, England, New York FT Prentice Hall 2009.
Édition:4th ed.
Sujets:
Electronic commerce.
Business enterprises > Computer networks.
Accès en ligne:Table of contents