E-business and e-commerce management strategy, implementation and practice

E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Dettagli Bibliografici
Autore principale: Chaffey, Dave 1963-
Natura: Libro
Lingua:English
Pubblicazione: Harlow, England, New York FT Prentice Hall 2009.
Edizione:4th ed.
Soggetti:
Electronic commerce.
Business enterprises > Computer networks.
Accesso online:Table of contents