E-business and e-commerce management strategy, implementation and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Bibliografski detalji
Glavni autor: Chaffey, Dave 1963-
Format: Knjiga
Jezik:English
Izdano: Harlow, England, New York FT Prentice Hall 2009.
Izdanje:4th ed.
Teme:
Online pristup:Table of contents