Consumer behaviour a European outlook

Consumer behaviour a European outlook

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Bibliografske podrobnosti
Glavni avtor: Schiffman, Leon G.
Drugi avtorji: Kanuk, Leslie Lazar, Hansen, Håvard
Format: Knjiga
Jezik:English
Izdano: Harlow, England, New York Pearson Financial Times/Prentice Hall 2012.
Izdaja:2nd ed.
Teme:
Consumer behavior > Europe.
Motivation research (Marketing) > Europe.