Consumer behaviour a European outlook

Consumer behaviour a European outlook

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Detalles Bibliográficos
Autor Principal: Schiffman, Leon G.
Outros autores: Kanuk, Leslie Lazar, Hansen, Håvard
Formato: Libro
Idioma:English
Publicado: Harlow, England, New York Pearson Financial Times/Prentice Hall 2012.
Edición:2nd ed.
Subjects:
Consumer behavior > Europe.
Motivation research (Marketing) > Europe.