Consumer behaviour a European outlook

Consumer behaviour a European outlook

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Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazar, Hansen, Håvard
Format: Book
Language:English
Published: Harlow, England, New York Pearson Financial Times/Prentice Hall 2012.
Edition:2nd ed.
Subjects:
Consumer behavior > Europe.
Motivation research (Marketing) > Europe.