From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

Mostrar todas as versões (2)
Detalhes bibliográficos
Autor principal: De Chernatony, Leslie
Autor Corporativo: Chartered Institute of Marketing
Formato: Livro
Idioma:English
Publicado em: Oxford Butterworth-Heinemann c2001.
Assuntos:
Brand name products.
Brand name product > Management.
Trademarks.