From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
मुख्य लेखक: De Chernatony, Leslie
निगमित लेखक: Chartered Institute of Marketing
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Oxford Butterworth-Heinemann c2001.
विषय:
Brand name products.
Brand name product > Management.
Trademarks.