From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

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Dettagli Bibliografici
Autore principale: De Chernatony, Leslie
Ente Autore: Chartered Institute of Marketing
Natura: Libro
Lingua:English
Pubblicazione: Oxford Butterworth-Heinemann c2001.
Soggetti:
Brand name products.
Brand name product > Management.
Trademarks.