Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Detalhes bibliográficos
Outros Autores: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
Formato: Livro
Idioma:English
Publicado em: Mahwah, N.J. L. Erlbaum 2001.
Assuntos:
Consumer behavior.
Marketing > Management.