Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Bibliografiset tiedot
Muut tekijät: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Mahwah, N.J. L. Erlbaum 2001.
Aiheet:
Consumer behavior.
Marketing > Management.