Understanding consumer decision making the means-end approach to marketing and advertising strategy

ग्रंथसूची विवरण
अन्य लेखक: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Mahwah, N.J. L. Erlbaum 2001.
विषय: