Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Sonraí bibleagrafaíochta
Rannpháirtithe: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Mahwah, N.J. L. Erlbaum 2001.
Ábhair:
Consumer behavior.
Marketing > Management.