Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Manylion Llyfryddiaeth
Awduron Eraill: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Mahwah, N.J. L. Erlbaum 2001.
Pynciau:
Consumer behavior.
Marketing > Management.