Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Bibliografiska uppgifter
Övriga upphovsmän: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
Materialtyp: Bok
Språk:English
Publicerad: Mahwah, N.J. L. Erlbaum 2001.
Ämnen:
Consumer behavior.
Marketing > Management.