Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

書目詳細資料
其他作者: Reynolds, Thomas J. (Thomas John) 1947-, Olson, Jerry C. (Jerry Corrie) 1944-
格式: 圖書
語言:English
出版: Mahwah, N.J. L. Erlbaum 2001.
主題:
Consumer behavior.
Marketing > Management.