APA (7th ed.) Citation

Reynolds, T. J., & Olson, J. C. (2001). Understanding consumer decision making: The means-end approach to marketing and advertising strategy. L. Erlbaum.

Chicago Style (17th ed.) Citation

Reynolds, Thomas J., and Jerry C. Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. Mahwah, N.J: L. Erlbaum, 2001.

MLA (9th ed.) Citation

Reynolds, Thomas J., and Jerry C. Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. L. Erlbaum, 2001.