Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Detalles Bibliográficos
Autor principal: Perreault, William D. Jr (Autor)
Otros Autores: Cannon, Joseph P. (Assistant professor of marketing), McCarthy, E. Jerome (Edmund Jerome)
Formato: Libro
Lenguaje:English
Publicado: New York, NY McGraw-Hill Education [2017]
Edición:15 edition.
Materias:
Marketing.