Essentials of marketing a marketing strategy planning approach

Bibliographic Details
Main Author:	Perreault, William D. Jr (Author)
Other Authors:	Cannon, Joseph P. (Assistant professor of marketing), McCarthy, E. Jerome
Resource Type:	Book
Language:	English
Published:	New York, NY McGraw-Hill Education [2017]
Edition:	15 edition.
Subjects:	Marketing.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
TAC-20268	HF 5415 M378 2017				Regular Circulation	On-Shelf