Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Bibliographic Details
Main Author: Perreault, William D. Jr (Author)
Other Authors: Cannon, Joseph P. (Assistant professor of marketing), McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: New York, NY McGraw-Hill Education [2017]
Edition:15 edition.
Subjects:
Marketing.