Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. (2017). Essentials of marketing: A marketing strategy planning approach (15 edition.). McGraw-Hill Education.
Citação norma ChicagoPerreault, William D. Jr, Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 15 edition. New York, NY: McGraw-Hill Education, 2017.
Citação norma MLAPerreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 15 edition. McGraw-Hill Education, 2017.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.