Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

Show all versions (5)
Xehetasun bibliografikoak
Egile nagusia: Keller, Kevin Lane 1956-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. Prentice Hall c2003.
Edizioa:2nd ed.
Gaiak:
Brand name products > Management.