Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Bibliografiske detaljer
Hovedforfatter: Keller, Kevin Lane 1956-
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice Hall c2003.
Udgivelse:2nd ed.
Fag:
Brand name products > Management.