Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Bibliografske podrobnosti
Glavni avtor: Keller, Kevin Lane 1956-
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice Hall c2003.
Izdaja:2nd ed.
Teme:
Brand name products > Management.