Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Dades bibliogràfiques
Autor principal: Keller, Kevin Lane 1956-
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, N.J. Prentice Hall c2003.
Edició:2nd ed.
Matèries:
Brand name products > Management.