Strategic brand management building, measuring, and managing brand equity

ग्रंथसूची विवरण
मुख्य लेखक: Keller, Kevin Lane 1956-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Upper Saddle River, N.J. Prentice Hall c2003.
संस्करण:2nd ed.
विषय: