Cita APA (7th ed.)

Greyser, S. A. (1981). Cases in advertising and communications management (2nd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1981.

Cita MLA (9th ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Prentice-Hall, 1981.