Socialnomics how social media transforms the way we live and do business
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Hoboken, N.J.
Wiley
c2011.
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| Edició: | Rev. and updated. |
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