Marketing in a multicultural world ethnicity, nationalism, and cultural identity

Marketing in a multicultural world ethnicity, nationalism, and cultural identity

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Bibliographic Details
Other Authors: Bamossy, Gary J. 1949-, Costa, Janeen Arnold
Format: Book
Language:English
Published: Thousand Oaks, Calif. SAGE Publications c1995.
Subjects:
Marketing > Social aspects.
Communication in marketing > Social aspects.
Consumer behavior > Cross cultural studies.
Ethnicity > Cross cultural studies.
Intercultural communication.