Modern marketing management an integrated approach.

ग्रंथसूची विवरण
मुख्य लेखक:	Mauser, Ferdinand F. 1914- (ed.)
स्वरूप:	पुस्तक
प्रकाशित:	New York McGraw-Hill 1961.
श्रृंखला:	McGraw-Hill series in marketing and advertising
विषय:	Marketing.