Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Dades bibliogràfiques
Autor principal: Lovelock, Christopher H.
Altres autors: Wirtz, Jochen
Format: Llibre
Idioma:English
Publicat: Jurong, Singapore Pearson Education South Asia c2008.
Edició:6th ed.
Matèries:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.