Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detaylı Bibliyografya
Yazar: Lovelock, Christopher H.
Diğer Yazarlar: Wirtz, Jochen
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Jurong, Singapore Pearson Education South Asia c2008.
Edisyon:6th ed.
Konular:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.