Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografski detalji
Glavni autor: Lovelock, Christopher H.
Daljnji autori: Wirtz, Jochen
Format: Knjiga
Jezik:English
Izdano: Jurong, Singapore Pearson Education South Asia c2008.
Izdanje:6th ed.
Teme:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.