Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detalles Bibliográficos
Autor principal: Lovelock, Christopher H.
Otros Autores: Wirtz, Jochen
Formato: Libro
Lenguaje:English
Publicado: Jurong, Singapore Pearson Education South Asia c2008.
Edición:6th ed.
Materias:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.