APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.