Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.
Dyfyniad Arddull ChicagoLovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.
Dyfyniad MLALovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.