Cita APA (7a ed.)

Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.

Cita MLA (9a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.