Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Bibliografische gegevens
Hoofdauteur: McDonald, William J. Ph. D.
Formaat: Boek
Taal:English
Gepubliceerd in: Upper Saddle River, N.J. Prentice Hall c1998.
Onderwerpen:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.