Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Opis bibliograficzny
1. autor: McDonald, William J. Ph. D.
Format: Książka
Język:English
Wydane: Upper Saddle River, N.J. Prentice Hall c1998.
Hasła przedmiotowe:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.