Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

التفاصيل البيبلوغرافية
المؤلف الرئيسي: McDonald, William J. Ph. D.
التنسيق: كتاب
اللغة:English
منشور في: Upper Saddle River, N.J. Prentice Hall c1998.
الموضوعات:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.