Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Bibliografski detalji
Glavni autor: McDonald, William J. Ph. D.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice Hall c1998.
Teme:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.