Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Xehetasun bibliografikoak
Egile nagusia: McDonald, William J. Ph. D.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. Prentice Hall c1998.
Gaiak:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.