Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: McDonald, William J. Ph. D.
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Upper Saddle River, N.J. Prentice Hall c1998.
Θέματα:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.