Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Podrobná bibliografie
Hlavní autor: McDonald, William J. Ph. D.
Médium: Kniha
Jazyk:English
Vydáno: Upper Saddle River, N.J. Prentice Hall c1998.
Témata:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.