Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Dades bibliogràfiques
Autor principal: McDonald, William J. Ph. D.
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, N.J. Prentice Hall c1998.
Matèries:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.