Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

书目详细资料
主要作者: McDonald, William J. Ph. D.
格式: 图书
语言:English
出版: Upper Saddle River, N.J. Prentice Hall c1998.
主题:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.